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Why do your customers pay you?
What is the single most important thing that your customers pay you for?
Have a long think about this.
It is because you are quickest, cheapest, or have wider variety of products or services?
Actually it is none of them. How ever quickly you can deliver, someone can match it, someone always can and WILL be cheaper, even selling at a loss just to undermine their competition (that is a race to the bottom and not one you want to win). No matter how much variety you provide, someone could offer more.
So, what is it? It is the fact that it is YOU, and your customers buy into who you are and what you do. But for the others that are not your customers, you need to show them what you are all about: your values and ethos. And the quickest and easiest way to do this is to work out exactly who your ideal customers are. They need less convincing, and could actually be ready and waiting for you, it's just that they haven’t found you yet.
If you know who they are, and where they "hang out", and the things that they respond to, then it makes it far easier to get them to sit up, take notice, and become loyal and regular customers.
The key to this is on a very subconscious level - things that appeal to their gut instinct.
We are in a culture that bombards us with messages, and our attention span is small. So you need to stand out in a "swipe right" society, where the brain responds to images in milliseconds. But, here is the crucial BUT - the images that alert the brain must be ones that convey the right message. The message that appeals to your ideal customers, something that subconsciously conveys all that is great about you and your business. The whole psychology of the composition of an image, the colour tones, the mood that it conveys - it's all far more complicated than simply having a photo. It is about the reaction from someone when they look at the image - and you want them to understand in an instant, and make a connection.
I'm lucky enough to have worked in producing images for advertising for many years, and worked on some big and influential campaigns, from national magazines to specialist publications.
Every Brand Shoot we create is bespoke and built together with you. There's no time like the present to begin our creative journey.
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