What's Your Story?
Do people think of your business as just another commodity? While we would instinctively say "of course not", it may be just that we wouldn't want to be thought of in that way, whereas the reality may be quite different.
We know we have to stand out in business, and presumably we know the difference between a brand and a logo - but what is the personality of your brand?
If your brand was a dog, for example, what breed would it be? If it were a pop singer, who would it be? If it were a Michelin starred meal, what would it be? This is where the Brand Personality really comes into play, and just as much as I like one pop star with a specific style and distinctive sound, somebody else will like someone completely different.
Knowing the music, the food, the films, the books, even the sports of the "personality" of your Brand is key in appealing to your ideal customers. Just as consumers favour one brand of food over another, or a favourite coffee shop, so should your customers prefer you over someone else, whatever it is that you are providing.
Have a compelling and interesting story behind the brand, the personality, makes things so much easier because people will "buy into" what it is your are trying to sell or provide, they will understand your values and ethos, and if you are slightly more expensive then that won't matter. And we know this is true - just look at how famous brands can charge more because of who they are. Your customers should feel the same - they should believe that you are worth it. They will be buying into you - and that means loyalty.
All logical and plain-sailing. Except, how do you convey this in an instant so that your perfect customer will understand immediately? We tell our stories with images. From cave paintings, from portraits by painters, then photographers, and stories told by filmmakers, we know that our brains respond to visual imagery far quicker than the spoken word. Also, we tend to trust images more than words, which is why photo-manipulation can be controversial.
How you tell your story is just the same for products as well as services, and the principles are also the same as they are for big multinational retail brands, except with a smaller budget. You simply tell the same collection of stories to paint a bigger picture of your brand and bring your customers on board and engage them with your story.
So what is the story? Simply, your customer is at the centre where they have to find a solution to a problem, and, conveniently, you are there to provide the answers. The problem is overcome and everyone is happy. Simplistic, I know, but that is the general foundation of many of the best stories - and that theory can be applied to your brand as well.
With our Brand Photography and Video services we can help you tell your own unique story and engage with your perfect clients. These images can then be used across multiple platforms in all sorts of situations, but always telling, retelling and confirming your story, and placing you in the hearts and minds of your most loyal customers.
We'd love to have a chat with you, and learn about your unique story, and then we can help share that story in the most effective way.
Tell us all about your stories - we're listening with interest.
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