Hug your Business

With lockdown restrictions gradually easing we are now officially allowed, with caution, to hug other people!

But one of the most important things to remember is to "Hug your Business"!  Look after your business, help it and nurture it, and that way it will also look after you.

Businesses can, depending on what sector you are in, take on more customers.  But really, you want not more customers, but better customers.  These are the customers you enjoy serving, spend more with you, and love what you do in return.  They love you, they spend with you, they tell their friends about you, leave great reviews and keep coming back.  And key to getting those ideal, dream clients, is to know exactly who they are.

Who are your dream customers?  Where do they live, what do they do on a daily basis?  Picture them, and give them names if it helps (we do!).  Figure out what they do for a job, where they go to relax, what sports they watch, what TV dramas they are into, what films they enjoy, what books they read, where they take their holidays.  When you know all these things then it is much easier to appeal to them with things that they want.

A Brand Photoshoot

All this has to work across your business, your products and services and be consistent across your Social Media - your images, your photographs, they are the things that grab people's attention first and foremost.  Do they reflect exactly what YOU are about (or are you using any old photographs), and more importantly will they appeal to the type of customers you wish to attract?

You've also got to make sure your words are correct.  The images will hook them in first, but then is what they read further the sort of thing that will excite and entice them into being a customer?  Dull, boring words, badly written "copy" will put many people off.  Make sure that your website, your brochures, everywhere you appear looks and feels consistent and designed to appeal to the customers you want.  Getting that right makes it much easier, and simpler to do business.

It's all about working smarter, not harder.  It's not about having more business, but having better business.  Make the whole process of doing businesses for your customers as well as yourself more relaxing and enjoyable.

Now, more than ever, you need to "Hug your Business" - it will thank you for it, it will be happier and healthier, and in return it can look after you.