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Why "Headshots" don't work!
It may seem strange me saying that, as a photographer myself, but "headshots" just don't cut it!
Let me explain. A headshot is just a shot of someone's head. It doesn't say anything or do anything except record the shape of your head!
I like to think of them as Professional Business Portraits. It shows you off in your best light - BUT it is only a very small part of what you should be doing to get noticed. If that is all you have it is like opening a restaurant and putting sign above the door, but not having the menus, the decor, the furnishings. You Business Portrait on its own won't get your dream customers flocking to you.
And this is the bit where many businesses fall down. They have the "headshot" and it doesn't bring them anything, so they think that photographs don't work. So they don't invest any more, and then they wonder why they aren't making more money, and the whole enterprise starts to flounder.
We did a set of images for John Pomeroy, a "Business Doctor" as he was having a two-page feature in a magazine. Rather than a bland shot of his head which conveyed nothing, we photographed him at Work, Rest & Play. This is the real person that you will meet if you engage with his services, and the whole portrayal is more assured and professional. The magazine editor was at a loss as to what to leave out, and therefore upgraded his feature to THREE pages. How much more effective is that! And far more individual than having a very generic standard headshot at the top of the article. Proof indeed, if proof were needed, that bespoke and professional images succeed where headshots really don't cut it.
Really, to attract your perfect customers you need to have a very specific idea of who they are, and where you might find them, and what would attract them to you - specifically to YOU. What do you have to offer that is different, better, more exciting or more valuable? Say this with professional photos! Then, when you have a whole library of images that are specifically designed for you, and are exclusive to you (never "stock images"), you can tell your unique story to your ideal clients in ways that will surprise and delight them and drive them into your purchasing arms with ease.
But if you tinker around the edges with half a dozen "headshots" then it really won't make a difference in reaching your ideal people, growing your business, and making money.
That's why headshots don't work.
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