Recent PostsAnother Year Wiser Red Bull & Snickers - The Anatomy of a Photoshoot Iconic Photographs That Changed The World The Image That Caused A Storm The Power to Transform The Lipstick Effect Red Winter Why The Personal Touch Matters How Emotions become Magic! What we learned at The Societies of Photographers' London Convention 2022
Another Year Wiser
Another Year Wiser
Another year at The Societies of Photographers' London Convention. It's the largest event of its kind in Europe and attracts top photographers from all over Europe, the US, Australia and Canada.
My wife, Bergit, and myself are the founders of Barnett Photo Studio, and we produce Advertising, Brand and Commercial photography and video for many diverse business, and we are incredibly proud to be the official photographers for this event. Proud, honoured, and ever so slightly ecstatic - you bet we are!
Of course, it's great fun, but also incredibly tiring and sometimes stressful. So, why do we do it? Maybe we are crazy? But we are also passionate about photography, creativity, business and pushing ourselves forwards. We learn from others, and in return we have always helped other photographers - we love giving back and seeing our clients grow and be successful. And The Societies of Photographers is the place where we can do this best.
If you are serious about being a photographer, and not just a "Tog", then this is the place to be.
There is a wonderful community, a family of photographers who all share one thing - and that is the desire to learn, improve, and create magic in the genre of photography that they love. This is all down to the network of people and the sharing of knowledge and information. And it always works better in person.
Things changed for us in those few days we were in London. A few conversations, some introductions, and some exchanges of creative ideas and suddenly we are incredibly excited about new opportunities that have opened up for us and the business. We have plans for this year and beyond that we are extremely enthusiastic about, but we won't reveal the details just yet. Just to say we are incredibly excited - but none of this would have happened if we hadn't taken our creative business seriously.
This is not about the "money, money, money" (to quote Jessie J) - "I wonder how they sleep at night, when the sale come first and the truth comes second". If you pursue this career for the money then you've got it wrong. Neither is it about style over substance. The hard truth is that you need good and solid business skills and acumen and put that hand-in-hand with photographic craftsmanship.
You will find it a hard slog if you are producing endless marketing without a purpose, no clear vision and lack a solid business foundation. The good news is that you can make money in any genre of photography you have a passion for. But you need to build it on proper photographic knowledge and a sound understanding of how business works (and not social media get-rich-quick posts).
Serious bit over - it was also great fun. Crazy, mad, and full of genuine love and passion for this industry which is simply the best.
If you don't believe me then just look at the images and the galleries and watch the video - and then ask yourself where do you want you and your business to be in 12 months time.
Don't forget, we are always up for chat! Speak soon.
Don't miss the video underneath the link to the Galleries!
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