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Why Brands Work

April 01, 2024  •  Leave a Comment

Why Brands Work

The Dark Art of Persuasion

Running and growing a business isn't easy, but it is achievable if you understand a few things. First, have a look at why some brands are more successful than others. What makes a great brand? It is more than simply being "good at what they do". They persuade people to use them and buy from them.

How exactly do they that and how can you do the same for your business?

Red Coca Cola Can with cut green applesCoca Cola CanCoca Cola Can

1 - Having a strong brand identity is essential. The brand is NOT the logo, despite what many people think. It is the ethos, the mission, the values of everything the company stands for. It sets out right from the start exactly what it is and what it does. And it speaks directly to the people who want that brand. Not every brand is for everyone. So if you are running a business don't waste your time trying to convince people who aren't really interested. If you have done your research correctly, then there are plenty of people who do want your product or service. Your brand identity sets this out right from the start.


Gold Au Vodka BottleGold Au Vodka BottleGold Au Vodka Bottle

2 - Consistency is essential. Many business that struggle and ultimately fail are those that try to do too much, or a bit of everything, or be everything to all people. There are examples of strange takeovers where unconnected businesses try something radical and new, and enter unfamiliar territory, and this usually ends in disaster. Your messaging, branding and customer experience should all be consistent because it is this certainty and security that helps build trust, and trust brings loyalty. Every time someone encounters your business they should know exactly what to expect. This applies to advertising, packaging, customer service, and product quality.


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3 - Emotional Connections. At Barnett Photo Studio we are all about creating Emotional Magic ™. Successful brands often evoke strong emotional connections with their customers. They go beyond simply selling products or services to fulfil deeper emotional needs or aspirations of their target audience. People are fiercely loyal to particular makes of car, manufacturers of mobile phones, and fast food restaurants. The list is enormous. Get your customers to trust you and love you, and you will have won one of the biggest business battles.

4 - Creativity and Innovation. The most successful brands are continuously innovating and trying to delight their audience. Girl in red coat holding Airsoft rifleDeadly Red - Thunder Park AirsoftDeadly Red - Thunder Park Airsoft
They always promise something bigger and better than what has been seen before. Apple are a prime example. New products, new ways of doing things. Generating chatter about their new release of a product months or even years in advance. It's going to be great - so it must be good! Do not become complacent. Like The Tortoise and The Hare someone will soon overtake you if you don't keep moving.

Girl in army camouflage uniform holding airsoft rifleDeadly Red 2020Deadly Red - Thunder Park Airsoft

5 - Successful brands invest in strategic marketing initiatives to reach and engage their target audience effectively. They don't throw random ideas across the latest social media channel. They understand where their clients are, and they create content that appeals directly to them. This is where Barnett Photo Studio helps many businesses. We have huge experience in business and business growth, in photography and video, as well as working in the advertising industry.

We are also graduates in Digital Marketing with the government-backed Future Skills Institute. So, if you want to make a success of your business and establish a beloved brand then the first step of commitment to yourself and your business is to have a chat with us.

We love hearing about new and exciting businesses, and we love helping out and seeing the results.

We're always up for a coffee and a chat. Send an email, pick up the phone, whatever you want. Over to you . . .

 

 

 


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